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Amazon Video on Demand Makes Debut
 July 21, 2008 — Amazon introduced a new Video on Demand store last week, one of two initiatives aimed at supplying online video to consumers, supplementing the hard-copy formats that are the basis of Amazon's huge mail-order business.
Amazon Video on Demand, or AVOD (as I'm calling it), will include an opening selection of 40,000 movies and TV shows. Pricing will be variable. A few "invited" customers will get to sample AVOD before it rolls out to the hoi polloi. When a purchaser picks a title on the Amazon site, the first two minutes will start streaming immediately while the remainder is presumably downloaded—unlike Amazon's original Unbox download service, a more orthodox download service that required special software. AVOD will also let users store selections in a queue, then watch them when returning to Amazon from the same computer or a different device. In addition, Amazon has made a deal with Sony to funnel program purchases through the Bravia Internet Video Link. See New York Times coverage.
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